Yellow Card Sees Success In Africa, Expands To Key Markets

Yellow Card has released a press describing some of its strategic expansion into key developing regional markets following a successful few years operating across the African landscape, according to the company's recent blog post. The aim is to continue helping small businesses and merchant accounts and pay in stablecoins.

Yellow Card will be expanding its services to enhance financial inclusion and streamline cross-border transactions in the following countries: Mexico, Brazil, Colombia, Argentina, Pakistan, India, Bangladesh and others in the emerging markets category. Currently, the stablecoin market is $287 billion (according to CoinGecko) and is expected to further 10x by 2030.

Speaking on how well the team has performed so far, CEO Chris Maurice stated:

"Our success in Africa created the blueprint for our global expansion. The financial friction businesses face, from currency devaluation to unreliable liquidity, isn't a regional issue; it's a universal one. We are now deploying that proven model to provide the essential financial rails businesses everywhere need to thrive."

This initiative is part of a broader effort to leverage stablecoin technology to address the unique challenges faced by businesses and consumers in these regions, which typically may include stricter payment terms and limited funding. There is also still a lack of trusted, local vendors that can walk through and provide settlement based on blockchain rails.

The report, called Stablecoin Adoption In Emerging Markets: The Report For Business Leaders In Africa 2025' reveals that the total value of stablecoin transactions was at $15.6 trillion at its highest, with countries like Argentina, India, and Nigeria commanding a large chunk of demand due to inflation and low trust in the speed and exchange of fiat currency.

Note: This is intended for informational purposes only and does not in any way constitute or solicit financial, professional, or legal advice. Readers should conduct due diligence at all times.

This article has been partly researched and aggregated with the help of AI and does not pertain to be an exclusive story. For specific media and public information referenced, please find it below.

Source(s): https://yellowcard.io/blog/yellow-card-announces-expansion-into-emerging-mark

https://links.yellowcard.io/impact-report-2025

https://www.coingecko.com/en/categories/stablecoins